Lean Six Sigma is a methodology that aims to improve processes, eliminate waste, and increase efficiency by using statistical analysis and continuous improvement techniques. Its principles can also be applied to marketing for manufacturers. Here are 5 ways Lean Six Sigma is used to understand and optimize marketing for manufacturers:
Why B2B Companies Need Marketing Blog 1 in a series of 4 on Must-Have Marketing Strategies In 2024, we gave a series of presentations at marketing and manufacturing conferences on Must-Have Marketing Strategies for B2B companies. We are breaking that larger presentation down into four informative blogs. The first in
Tip 1: Know Your Target Audience to Create Awareness The first stage of the marketing funnel is awareness. To generate awareness for your manufacturing business, you need to identify your target audience and create messaging that resonates with them. Use buyer personas to determine the channels they use to consume
We are your process improvement partners who help you grow through a cyclical approach to save you money you didn’t know you were losing so that you can then reinvest this capital into your business without the need for additional budget.