David is a strategic growth and market expansion consultant specializing in helping manufacturing and industrial businesses unlock profitable, sustainable growth in new domestic and international markets. As the founder of SERO Growth and an MBA Lecturer at McGill University, David partners with leadership teams to reduce risk, validate opportunities, and execute market expansion plans with confidence.
With nearly 35 years of experience, David has led and executed international market expansion initiatives across the manufacturing, advertising, and technology sectors. Over the course of his career, he has developed and implemented practical, research-backed market entry strategies for companies expanding into more than 40 countries. His approach is rooted in real-world execution, focusing on sustainable revenue growth and execution-ready plans rather than theoretical advice.
After stepping out of executive roles in 2023, David launched SERO Growth to focus exclusively on advising manufacturers navigating global growth. Unlike traditional advisors who stop at recommendations, David remains actively involved through execution—supporting clients before, during, and after market entry. He understands the pressure leaders face when entering new markets and emphasizes clarity, alignment, and actionable strategy as the foundation for long-term success.
We offer two parts approach to New Market Expansion – a Strategic Revenue Growth Plan and an aligned execution. We do not just give you a document, we accompany you on that journey.
I work with manufacturing and industrial companies, typically between $5 and $50 million in revenue, that have built real success in their home market and are ready to expand into new ones. The problem is, most consultants hand them a strategy deck and walk away. We do the opposite. We stay actively involved from the first market validation all the way through go-to-market execution and real-time optimization. We help leaders enter new markets with clarity before they commit and support before they take on risk. That’s SERO Growth.
